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Schlägermarken der Tourpros.

Tourpros spielen Produkte der Marken für die Sie werben?

Um diesen Irrglauben zu relativieren sollte man sich immer vor Augen halten um welche Summen es auf den Profitouren geht. Diese Summen sind durchaus mit denen im Motorsport vergleichbar oder auch höher. Glauben Sie, dass ein Rennauto der Marke X viel mit dem Auto das Sie im Geschäft kaufen können zu tun hat? Eventuell ist das Aussehen ähnlich, aber damit hören sich die Gemeinsamkeiten schon auf.

Auf Golfschläger bezogen bedeutet dies, dass der Schlägerkopf und der Schaft eventuell so ähnlich aussehen wie das was sie im Geschäft erhalten, sonst bedeutet das nichts. Ein Logo lässt sich überall anbringen und ein Schaft beliebig lackieren. Mit Serienware hat das was Tiger und Co spielen, ausgenommen dem Logo, nichts zu tun.

Kein Spitzenspieler arbeitet ohne Clubmaker. Wird ein Spitzenspieler von einer Marke gesponsert, übernimmt die Marke diese Kosten. Manchmal jedoch, kommt es vor, dass solche Spieler auf Schlägersponsoren ganz verzichten um in ihrer Schlägerwahl freier wählen zu können.

Ein aktuelles Beispiel ist KJ Choi. Andere Spieler, von denen man weiß, dass diese mit Schläger spielten die ähnlich wie die von Choi entstanden sind, haben das Sponsorlogo am Schlägerkopf.

KJ Choi used a set of Miura CB-501 irons to win the Players over the weekend. The small Japanese company long known for its precision forging operation is not known for having one of those vans that travels the PGA Tour season assisting players with all their clubfitting needs. So where does Choi, who can be fairly precise in his club specifications, go to get his clubs worked on.

Bill Choung is the man where all of Choi's clubs, except his putter, were custom fit and built. That's two big PGA Tour victories in the last nine months. Joe and Leigh's Discount Golf Shop was the spot where Jim Furyk picked up a used putter that helped him win the Tour Championship and FedEx Cup last fall.)

Choung wrote to Golf Digest after Choi's victory Sunday night:

"We have been fitting and building KJ Choi's clubs since March of 2010. Because KJ is a perfectionist, who welcomes new technology, we built him about 10 sets of irons and over 25 drivers in last 14 months.

"Because of the tight pin positions and hard greens, KJ was looking for irons that gave him more height, spin and workability as well as forgiveness. When he used a 6 hybrid at 2011 Masters, he was able to achieve higher ball flight, forgiveness and more spin to hold the greens but it was missing the workability and feel. When I fitted him to the Miura 501 irons, we were able to meet all of his needs. The amazing thing about KJ is that he was able to put his new irons into play only after three days of practice and finished T3 in New Orleans.

"The Miura 501s heads gave him the feel, forgiveness, workability; and the frequency matched KBS shafts gave him the higher ball flight. The 9-iron KJ hit at the 17th during the playoff could have easily gone into the water but it stopped. It might be because of his new clubs.

"This proves that custom fitting helps pros win and amateurs play better."

A clubfitting may not net you $1.71 million like it did Choi, but you can shop in the same store as Choi or hundreds like it. If you've never done it, you can't say you don't know what you're missing. All you have to do is look at KJ Choi because when it comes to his clubs he's just another customer just like you and me.

--Mike Stachura (Verfasser des Originaltextes)

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